GiGiLL Font Pyramid

The GiGiLL Font Pyramid™: A Balanced Diet of Typography

A practical resource for anyone trying to look professional while quietly losing control.

The Font Pyramid™ is a simple framework for navigating one of the most overlooked risks in modern communication: typeface selection under pressure.

At GiGiLL, we believe fonts are not just aesthetic choices—they are signals. Signals of intent. Signals of effort. Signals that you either had control of the document… or the document had control of you.

Top Level: Use Less (or accept consequences)

Arial

A-real boring font. 

What you get when you lose a bet with IT and they enforce “system defaults only.”

Roboto

Arial’s younger cousin who got a UX certificate. 

Technically modern. Emotionally unavailable.

Feels like it should be doing more—but isn’t.

(Behind-the-)Times New Roman

Used when the document must feel important and unread.

The official font of “this could have been an email.”

Middle Level: Use Carefully (context matters)

Ravie

A vacation you didn’t approve.

Acceptable only if your message includes tacos, surfboards, or emotional instability.

Jokerman

Pure chaos.

The font equivalent of jazz hands on fire.

Deploy only when credibility is no longer a requirement.

Bottom Level: Use More (with purpose)

Comic Sans

The tofu of fonts: soft, polarizing, and strangely nutritious when used sparingly.

Ironically effective when you’re confident enough to not care.

Foundation: The GiGiLL Standard

Museo — The Font Muse

At the base of the pyramid sits balance.

Museo is not flashy. It does not demand attention.

It simply performs—quietly, consistently, and without incident.

Which is exactly what levity needs.

Taglines:

- “Museo: the muse behind the madness.”

- “Our preferred font and emotional support typeface.”

- “When levity needs legibility, we call our muse: Museo.”

Font Pyrimid Suggested Use: 

• Use this pyramid during moments of font-related uncertainty

• Reference it in meetings when someone says “let’s just use Arial”

• Print it out and place near your monitor as a preventative measure

Remember:

• You don’t choose a font.

• You choose the version of yourself the document will represent.